SEO does not mean Search Everything Online

SEO is how to be found online

Read Time: 20 minutes
Step-by-Step Action time: 45 - 60 minutes

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SEO Is Easier Than You THINK!

SEO stands for “search engine optimization.” In simple terms, it is the process of taking steps to increase its visibility so that when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more visible you become, which increases your potential for client visits.

There are four components of SEO

Using all 4 SEO components— 1) technical SEO, 2) content, 3) off-page SEO, and 4) on-page SEO
will help you stand out and get better results.

Here are examples of each of the four components:

search-engine-optimization

Low search volume keyword vs high search volume keyword 

(technical SEO)

design-thinking

How to proceed with your best SEO strategy

(content SEO)

social-media

Social Media Marketing and SEO can work together in harmony.

(off-page SEO)

image-gallery

 Images matter when it comes to ranking on Google!

(on-page SEO)

(1) Low search volume keyword vs high search volume keyword

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Is it better to use a low search volume keyword or a high search volume keyword?

You may be saying to yourself, what the heck does search volume SEO mean?

I’ll get to that in a moment. First, let me reassure you that SEO is easier than you think once you realize the purpose of having an SEO strategy.

The #1 rule is to identify your keyword first and then write your content around it.  

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CASE STUDY

My Yoga Therapy client asked me how she could increase traffic to her website organically. I did a quick scan of her website and identified keywords on her site now. Take a look at the screenshot.

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The data is from a FREE Keyword search volume tool. https://searchvolume.io/

Notice the numbers under Avg. Monthly searches. It starts at 6,600 and goes down to 50.

The first entry, “Mindfulness based stress reduction,” was searched for 6,600 times in the last 30 days.

People who are closer to buying use keywords that show a lower search volume. 

keyword

For example, “pathway for healing,” “mind body stress reduction,” and “MBSR therapy” are search terms by people who are already at least in the consideration stage of the buyer’s journey. They already know what MBSR Therapy is and are now looking for people who offer this therapy.

Even though there is only an average of 50 searches for MBSR Therapy per month, you give your best prospects the information they need to purchase your services by creating content for that keyword and others with low search volume. 

That’s already more revenue generated than ranking at a top-of-funnel keyword like “Mindfulness based stress reduction.” 

Because your content exactly matches the search intent, you get more conversions.

(2) How to proceed with your own SEO strategy

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Once you have a list of relevant keywords, map them into a content plan. (Keywords come first; the content plan, second)

Here’s the thing about websites: they simply house your product. Creating compelling content will strengthen your SEO and ensure that the client has found what he is searching for.

How to start your SEO content planning:

Write content about what you do and how and where you do it.

Write content on why the client needs you versus competitors that offer the same product/service. 

Write content on what makes you the expert. Be confident in your knowledge.

It’s overwhelming to develop an SEO content strategy that gives you an early return on investment. You might look at the high search volume keywords and wonder how you can compete with those content giants?

The secret? Don’t.

There are four easy steps to create your SEO strategy.

  • 1a

    Do your keyword research and concentrate on the lower volume keywords that have at least a search volume of 10 per month.

  • 2

    Start small and dominate the low search volume keywords. Don’t dismiss them just because only ten people are searching for them. The adage is true: the riches are in the niches.

  • 3

    Once you have a list of relevant keywords, check them against your existing content to see where you need to a) edit an existing keyword and b) find the gaps where you don’t have content for some of your keywords. 

  • 4

    Create a plan to publish content that is consistent with your new keyword strategy.

Follow this link to learn more about SEO content planning using low search volume keywords. https://moz.com/blog/low-search-volume-keywords

(3) Social Media marketing and SEO can work together in harmony

How often have you said, “I don’t have time to market my business on Social Media?” or even, “ Why do I need to be on Social Media for my business?”

When you post content on your website and don’t go through the extra steps of sharing it anywhere, it’s just going to sit there. You likely put a lot of work into creating it and not sharing it is a waste.

Look at it from the standpoint of SEO. The no. 1 goal in SEO is to increase your visibility and bring more traffic to your website.

Below are 4 key points how social media helps SEO.

Good social profiles build trust.
One important reason to invest in SEO is to build trust among your audience.

You’ll bring more traffic to your website.
If you post a blog on your website, share your blog post in your newsletter and social media.

You can boost your content performance.
Social platforms are important places to share any type of content your business produces.

More opportunities to gain backlinks (where you link to a page on another website).
Backlinks are important for SEO. This will show search engines that other people find your content on your website valuable.

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(4) Images matter... to the reader who needs visualization, and when it comes to ranking on Google!

Photos cannot be read by search engines (not yet).
Therefore you can help search engines find your images
by adding metadata with keywords and appropriate descriptions.

Photos cannot be read by search engines (not yet). Therefore you can help search engines find your images by adding metadata with keywords and appropriate descriptions.

>>> ACTION STEP: Optimize your image to improve your SEO. Review your media files and add descriptive alt text if missing.

1a

When choosing an image for your blog, give it an appropriate name: using the same descriptive keywords for the image that you plan to use in your blog.

2

Add a more detailed description for the reader. 

3

Add a short Alt text (alternative text) - It's also known as "alt attributes.” or "alt description." WordPress calls it "alt text."

Calm and Relax Dogs and Cats sitting side by side together

Describe the image as if the reader cannot see the image (some people turn off image loading), or if they're using a screen reader. Also, so the web crawlers can know what the image is about. Web crawlers can only read the text. See image to the right and example below. Keep your alt desciption to 125 characters or less.

Okay alt text: "Dogs and Cats

Better alt text: "Dogs and Cats side by side"

Best alt text: "Happy, calm, relax dogs and cats sitting side by side together"

Search engines can't read text within your images. If you do so, explain what your photo says within your alt text.

Happy, calm and relax dogs and cats sitting side by side
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Last but not least, when possible, use your own unique images! 

It is great that we have UNSPLASH or other sources for free stock photos. The disadvantage is that thousands of the same images compete against each other on the net.

Use high-quality photos, showing something eye-catching like people or animals or travels.

RECAP: If I was to save an image as a file name for a blog and the blog is about kissing fear away. I would save the filename for the image as kissing-fear-away.

If I wrote a blog about having fear around starting a business and the keyword is fear. I would include the word fear and business in the alt text.

You're a SEO ROCK STAR if you do at least these 4 steps.

a

Image ALT attribute (Google seemed to count the first 16 words in the ALT text according to research done by hobo-web-uk.co)

b

Image title (Not recommended to IMG.6056 as an image file name. If the image is a sleeping cat, rename the image to sleeping cat).

c

Check that the size and image are right for the space. The keyword is included in the alt text and be specific in describing the image.